A4uexpo Europe roundup

The first a4uexpo Europe in Amsterdam was amazing, I knew it would be good but it exceeded my expectations, the venue was ideal, the timetable well structured and the quality of the speakers was of a very high standard. The delegates were naturally of a more international flavour than at the London events however there was still good representation from the UK.

In all I attended a full 12 sessions over the 2 days of the conference, I managed in the main to stick to my timetable the only change I made was the first slot on day two where I ventured into “As Online continues to take its valid slice of the performance cake, what does the future hold for performance advertising in general?” presented by Nicky Iapino, this was by choice I might add not some mis-navigation due to the effects of a heavy night.

Regrets, thats easy I missed a further 7 sessions due to not being able to be in two places at once, however I’m hoping that these will be all available on video at some point.

In general highlights were many and disappointments were few, suffice to say I have a whole host of ideas, from link building to site structure to producing effective content and many other little gems, I have already implemented a couple of things with many more to do, hopefully the rewards will follow.

Changes I’d like to see

• difficult one but maybe a few more minutes between end of lunchtime sessions and start of afternoon sessions
• a way of asking questions without having to use the microphone (some of us are shy) possibly a tear off strip at the bottom of the feedback form.

Highlight of the exhibition hall for me was Conversion Rate Experts who were giving free eyetracking reviews of delegates websites, very illuminating.

I would now like to publicly thank Matthew Wood and his team from a4uevents / Existem for putting on an excellent event and all the speakers, exhibitors, other delegates, back room staff etc for making it a resounding success.

See you all in London in October.