a4uexpo – what I’m looking forward to Day 1

When the mail dropped on the mat this morning I was pleased so see my train tickets had arrived for my trip to London the for a4uexpo (why in this crazy mixed up county are 2 first class singles cheaper than a standard return).

I’m not yet caught up with work after last weeks Affiliate Summit and it has dawned on me that a4uexpo affiliate marketing conference at Excel London is just 3 weeks away.

Unless you have been living a a box for most of the year you will have seen the advertising:

40 presentations, 40 exhibitors, 1 awards ceremony, 3 networking parties and SES @ a4uexpo.

It is going to be massive, the biggest event in the history of UK affiliate marketing. So what am I looking forward to on Day one?

Can’t leave out Wednesday night even though it is really day -1 so here goes.

Wednesday 24th October

Firstly my Hotel, when I knew for certain I would be attending in the middle of last month I checked out all the hotels on the Excel complex which include the likes of Novotel and Ibis, however the one that caught my attention was Sunborn Yacht – The world’s first custom-built Yacht Hotel, set within a stunning waterfront environment in the historic Royal Docks.

Moving on the highlight of Wednesday 24th October will be the pre-event networking party, hosted by A4u/buy.at, this is sure to be very popular amongst delegates so if you haven’t registered yet do it now before its too late.

Thursday 25th October

First day of the a4uexpo, there are sure to be a lot of thick heads and zombie like creatures shuffling around following the Wednesday night party.

Day 1 Agenda here.

What I’m looking forward to on day 1 of the conference is:

• The keynote speech – Our Digital Landscape – speaker Guy Phillipson CEO of Internet Advertising Bureau.
• Lets Get Social – speakers Ciaran Norris of Altogether Digital and Lee McCoy. This is a subject close to my heart, how to make money from Blogging and Social Media.
• Lunch – I haven’t yet picked out anything from the Lunchtime sessions, I may just have a leisurely meal, do a bit of networking and check out the Exhibition.
• Introducing New Technologies To Affiliate Marketing – speaker Dr Steven Brown founder and Chief Operating Officer of buy.at. New technology always fascinates me, and we have had a good year so far for innovation in affiliate marketing, hopefully Steven will give a tantalizing glimpse of the future.
• For the 3:30 session I’m going to have to make a choice I’d like to attend both – Conversion Rate Optimisation and Five Digital Strategies for Increasing Revenue & Decreasing Cost – difficult choice, I’ll either have to get cloned or compare notes with someone who attends the other one.
• How To Avoid Conflict With Your Affiliates – speaker Jessica Luthi of Affiliate Program Advice – looking forward to Jess getting the message over to both affiliates and merchants that we are all on the same side, and should work together towards the common goal.

Wow 6pm already and a very packed first day is still not complete, the Exhibition will be open for another hour, and at 8pm the venue is the The Fox for the a4uAwards Ceremony & Networking Party, another great chance to meet friends forge relationships over a beer or three with an award ceremony thrown in, I’m not going to share my nominations with you, however if you are a member of the a4u forum and haven’t voted yet get over there and do it.

Must pause for breath now will blog about what I’m looking forward to on Day 2 within the next couple of days, watch this space.

Click here to register for a4uexpo