Advanced MP3 Players Improve Checkout Process

Author: Keith

27 Feb

Last June when I wrote Why do people abandon online shopping baskets? one of the reasons I listed was that the site requiring registration before purchase puts off many online shoppers.

It warmed the cockles of my heart when I received this notification earlier:

Advanced MP3 Players are pleased to announce yet more enhancements to their affiliate offering. Firstly there is an improved checkout process which simplifies things for the customer.

New customers no longer required to create an account

2 page checkout

More graphical / icon based

Simplified selection of delivery methods

I am convinced that this improvement in the Advanced MP3 Players checkout process will dramatically improve conversion rates, I hope they will release some figures in a couple of months time.

Advanced MP3 Players are managed by Existem Affiliate Program Management and can be found on the following networks:- Paid On Results, Affiliate Window, Affiliate Future and TradeDoubler.

If perchance you actually came here looking for the Advanced MP3 Players web site click here to go straight there.

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Filed under: Affiliate Marketing, Good Practices

2 Responses for "Advanced MP3 Players Improve Checkout Process"

Raymond Theakston (2 comments.) February 27th, 2008 at 4:48 pm 1
I like that a user can test a voucher code first without having to enter all their details.
Richard (1 comments.) February 28th, 2008 at 9:37 pm 2
Why so convinced? Did they give you a look at their A/B testing?

Going to a 2-page checkout isn’t a good idea if the first page of the checkout is as daunting as theirs…

How many pages is Amazon’s checkout? I bet they’ve done some testing to find out what works best…
Richard