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	<title>Comments on: Advanced MP3 Players Improve Checkout Process</title>
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	<link>http://www.keithbond.co.uk/advanced-mp3-players-improve-checkout-process/</link>
	<description>UK Affiliate Marketing</description>
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		<title>By: Richard</title>
		<link>http://www.keithbond.co.uk/advanced-mp3-players-improve-checkout-process/comment-page-1/#comment-706</link>
		<dc:creator>Richard</dc:creator>
		<pubDate>Thu, 28 Feb 2008 21:37:01 +0000</pubDate>
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		<description>Why so convinced? Did they give you a look at their A/B testing?


Going to a 2-page checkout isn&#039;t a good idea if the first page of the checkout is as daunting as theirs...

How many pages is Amazon&#039;s checkout? I bet they&#039;ve done some testing to find out what works best...
Richard</description>
		<content:encoded><![CDATA[<p>Why so convinced? Did they give you a look at their A/B testing?</p>
<p>Going to a 2-page checkout isn&#8217;t a good idea if the first page of the checkout is as daunting as theirs&#8230;</p>
<p>How many pages is Amazon&#8217;s checkout? I bet they&#8217;ve done some testing to find out what works best&#8230;<br />
Richard</p>
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		<title>By: Raymond Theakston</title>
		<link>http://www.keithbond.co.uk/advanced-mp3-players-improve-checkout-process/comment-page-1/#comment-695</link>
		<dc:creator>Raymond Theakston</dc:creator>
		<pubDate>Wed, 27 Feb 2008 16:48:43 +0000</pubDate>
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		<description>I like that a user can test a voucher code first without having to enter all their details.</description>
		<content:encoded><![CDATA[<p>I like that a user can test a voucher code first without having to enter all their details.</p>
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