For a long time now it has been wise to treat any stats provided by Alexa with a pinch of salt therefore I don’t visit very often however I was there the other day and noticed for the first time the Clickstream tab and was mildly surprised and intrigued by what it revealed:

Upstream Sites

Percent of total visits to keithbond.co.uk preceded by a visit to the upstream site.

Downstream Sites

Percent of total visits to keithbond.co.uk followed by a visit to the downstream site.

Interesting that 24% of my traffic (according to Alexa) comes via Easy Content Units, obviously due to the two wordpress plugins I developed which can be used with them, more suprising is that 10% of traffic comes from Twitter.

Not quite sure how the downstream is calculated but I suspect it is a combination of both click throughs and browser bookmarks, the bottom stat caught my eye

as 2.78% of the Webaffiliate upstream comes from this site (cheers Chris for the mutual support).

The accuracy of these statistics is open to question but it did give me a geeky half hour while I played with them.

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