Blooper from CEO of ASOS

Todays most talked about subject in UK affiliate marketing circles is this stange quote from Nick Robertson CEO of ASOS which appeared in NewMediaAge magazine

“Next year we’ll reintroduce affiliate marketing but as it should be, as opposed to affiliates as they were” said Nick Robertson, ASOS CEO. “(There’ll be) no silly commissions being paid to grubby little people in grubby studios growing income at our expense, getting in the way of genuine sales”

I’m flabbergasted that anyone should choose to announce the intention to relaunch an affiliate programme with such a blatant attack on the very people that will be required to generate sales.

Unless Mr Robertson issues a public apology I most certainly will be joining the rapidly increasing body of affiliates who will not be working with ASOS.

This first came to my attention via a thread started by hpops on the a4uforum

Since then comments have appeared on many of the leading UK affiliate blogs:

Nick Robertson’s ASOS Clanger » Chris Frost – Web Affiliate Blog
Nick Robertson from ASOS is ignorant, rude and I will never promote ASOS again » Affiliate Marketing Blog from UK Offer Media
Astonishing quote from ASOS CEO » James Little on exwebjunkie.com
Grubby Little Affiliates Get In Way Of Sales! » Jason Dale – One Little Duck – Affiliate Blog
Nick Robertson from ASOS » Fraser’s Affiliate Marketing Blog