Just a quick post of my schedule for next weeks a4uExpo in London. Purely for selfish reasons so I can print it off.

Monday 12th October

11.30 Taxi > Darlington Station

12.02pm – Train > London Kings Cross, not taking laptop so reading The Shadow in The Wind by Carlos Ruiz Zafon

2.44pm – Underground & Dlr > Custom House Excel

Hopefully Check in to Custom House Hotel by 4pm find a friend or 2 and possibly get food in upstairs bar at the Fox  5.30- 6pm ish

7pm  Ignite Pre-Show Networking Event at Novotel catch up time with lots of great people, plus most importantly pick up expo badge, this could mean an extra hour in bed on Tuesday Morning.

Tuesday 13th October

A great day in store ) Heres what I intend seeing any blanks I will decide on later

09:15 – 10:15 Platinum 5/6/7 SEO Strategies To Make A Splash! Dave Naylor

10:30 – 11:30 Platinum 5/6/7 Meet The Search Engines Q&A Matthew Trewhella, Google – Dan Cohen, Microsoft – TBA, Yahoo!

12:00 – 13:00 Platinum 4 The Affiliate Doctors Live! Kieron Donoghue – Chris Garrett – Duncan Jennings – Dixon Jones

14:30 – 15:30 Platinum 3 Beyond Link Bait: Getting Authoritative Mentions Online - Dixon Jones – Kelvin Newman – Jon Myers (Moderator)

16:00 – 17:00 Platinum 5/6/7 Advanced Site Architecture And Product Feed SEO Judith Lewis – at a4uExpo Europe I unfortunately missed Judith’s talk but heard some great feedback about it so if there is only one session I see at this years expo this is it. (Sorry Nadeem I’ll catch up with yours by video)

Evening at the o2 food first then Breakout Party at the Inc Club from 9pm

Wednesday 14th October

Another awesome day of education meetings and networking.

11:00 – 12:00 Platinum 5/6/7 Barriers to Conversion & Discovering Untapped Opportunities With Analytics – Joanna Butler – Will Critchlow Lisa Myers

12:15 – 13:15 Platinum 5/6/7 Beat Your Merchants At Their Own Game Ben Jesson & Dr Karl Blanks – I make no secret of the fact I admire the work of Ben and Karl of Conversion Rate Experts, so this is undoubtedly my must see session of day 2

13:30 – 14:15 Platinum 3 Regulation, Promotion and Education – What Can The IAB Affiliate Council Do For You? Matt Bailey, i-level – Daniel Powel, Commision Junction – Dan Thut, Qua Media -  Julia Stent, Vodafone

16:00 – 17:00 Platinum 5/6/7 Conversion is King! Gary Beal

17:15 – 18:00 Platinum 5/6/7 How to Build the Best Performing Email Database - Trine Buus – Email is an area that I have never managed to do anymore than scratch the surface hopefully this will open a whole new world for me.

Wednesday finishes with Fish n Chips at the Networking Drinks, Hot Buffet & Ice Party! in the Fox.

That wraps things up just need to remember to get back to Kings Cross for my 1pm Train on Thursday.

Apologies in advance to anyone I know who is doing at talk at the same time as the sessions I have planned but if you doing one when I’m free give me a shout and if I dont have a meeting scheduled I’ll pop along.

If you my dear reader is planning to attend the expo please stop me and say hi.

The agenda for the A4uExpo London 2009 Affiliate Marketing Conference has been released today and what a full on jam packed event it is going to be.

This will be the third A4uExpo in London and their second event of 2009 after the successful foray in mainland Europe with the Amsterdam conference earlier in the year.

Here is the full press release that accompanied today’s agenda announcement.

AFFILIATE MARKETING MUST UP ITS GAME TO SURVIVE, ACCORDING TO A4UEXPO SPEAKERS

The Affiliate Marketing sector must up its game if it is to remain the channel of choice in the current economic climate, according to some of the industry’s most experienced practitioners who are scheduled to speak at this year’s a4uexpo London event.

With sessions highlighting the need for embracing new technology and innovation as well as redefining roles within the £4bn industry, this year’s a4uexpo London Affiliate Marketing event looks set to ensure everyone is aware of the threats as well as the opportunities facing the channel.

Matthew Wood, founder and organiser of a4uexpo, says:

“Now is not the time for complacency and this year’s conference agenda is packed full of ideas and insights to help all parties working in this industry ensure it remains the channel of choice for Online Marketing.”

With sessions including a revealing insight from eBay about the decision behind the introduction of its new Quality Pricing Model; conversion benefits from getting product feeds right; and the future role third party apps can play within the sector, there will also be presentations from some of the leading Affiliate Marketing specialists across the globe giving hints and tips on how they would establish themselves if they were now entering the market for the first time.

The two-day educational conference, which is being held at ExCel London on October 13-14, includes a mix of formal presentations, panel discussions and hands-on workshops, and has been devised to enlighten new starters through to experienced AM practitioners.

With over 40 industry speaks from the Affiliate Marketing, Search, Analytics, Conversion and Social Media arenas, the event brings together an unrivalled team of International and UK-based Affiliate Marketing experts & Online Marketing professionals. Highlights also include:

• Intriguing survey results analysing the purchasing habits surrounding the increasing use of Voucher Codes
• Commission Junction founder and Silicon Valley entrepreneur Per Pettersen on the market’s development and possible routes for future growth
• Ewan Darby from Ogilvy and BA’s Eve Ireland on the role AM plays in the wider Marketing mix
• How to thrive in Affiliate Marketing from buy.at head Michael Steckler
• Bronco’s Dave Naylor’s tips on successful SEO strategies to get a head start in new niches or competitive verticals
• A look at the changing role of Networks from progressive Affiliate Network affilinet
• The role of Affiliates within the purchase chain and adding value, from i-level’s Matt Bailey
• Expert panels on utilising Social Media and Analytics, both moderated by Jon Myers at MediaVest
• Strategies for increasing Affiliate Paid Search earnings from Super Affiliate Sri Sharma
• An Extreme SEO debate from black and white hat industry gurus
• Risk Management skills for Affiliates from More Niche founder Andrew Slack

Matthew adds:

“The aim of a4uexpo is to equip delegates with cutting-edge information on best management practises, complementary channel activity, useful tools as well as expert views on the market and its future potential. This year’s agenda will do just that, and with some surprise speakers yet to be announced, our delegates will be crawling home after their two days of networking, learning and deal breaking!”

Full details regarding the a4uexpo London conference programme, including information on timings & speakers, go to www.a4uexpo.com/london

For the second year running I was lucky enough to secure my place at the Affiliate Future Barbados Event, and a very memorable event it was too for a variety of reasons.

Last year I said that I had regretted not being able to go diving or indeed visit the infamous Harbour Lights this year I managed both although the copious drinking, dancing and making merry at the latter was the most successful of the two pursuits.

Again it was great to spend some quality time networking and having fun with some fantastic people some of whom are great friends of long standing, and of the people I met for the first time I’m sure a few of them will also become more than just casual holiday acquaintances.

The Affiliate Future Barbados  event is invaluable for the Affiliate Marketing Industry, long standing business relationships and fantastic friendships are born out of it.

Thanks to the Affiliate Future team for organising the trip and being fantastic hosts, Pete, Alex, Jess and especially the wonderful J Lil who went out of his way to find me alternative accommodation when the first room proved unsuitable, thanks also to Chris Clarkson of Sunshine.co.uk for sponsoring my place yet again.

This awesome video sums up the whole Barbados experience:

As special occasions go you would be hard pushed to beat the glitz and the glamour of the A4uAwards held on Tuesday 2nd June at London’s Park Lane Hilton.

The UK affiliate marketing industry was well represented across all sectors, and everyone was done up to the nines, which proves that even us “grubby affiliates” do on occasion scrub up well.

I had the honour of being invited to the event by DFDS Seaways, so a big thank you to my hosts Andrew Cooper and Tom Fotheringham.

Basically this article is a whole bunch of plaudits, the venue was excellent, the meal was adequate, catering for 500 is never going to be the same as individual attention in a Michelin star restaurant.

The entertainment was great, and the awards themselves well presented.

Of course the company was fabulous so many good friends and acquaintances packed together in one room to applaud and honour the best of the best.

While all the awards are worthy of our fine industry and the winners richly deserving, my particular favourites  are the Publishers’ Choice Awards and Community Choice Awards which were voted for only by members of affiliates4u, my bias toward these awards comes from the fact that many of the winners, highly commended and indeed nominees are very dear friends of mine.

Publishers’ Choice Awards

Publishers’ Choice of Affiliate Network

Winner: Affiliate Window

Highly Commended: DGM

Publishers’ Choice of Account Manager

Winner: Hannah Swift (Existem A.M.)

Highly Commended: Julie Wood (Affiliate Window) & Agnieszka Marchewka (buy.at / Platform A)

Publisher’s Choice of Affiliate Manager 2009

Winner: Chris Clarkson (sunshine.co.uk)

Highly Commended: Naomi Brown (Firebox)

Community Choice Awards

Affiliate Management Agency of 2009

Winner: Existem Affiliate Management

Highly Commended: Azam Marketing

Affiliate Marketing Blog of 2009

Winner: Kirsty McCubbin (affiliatestuff.co.uk)

Highly Commended: Lee McCoy (leemccoy.co.uk)

Congratulations to each and every one of you.

The full list of awards and winners can be found here

Finally massive congratulations must go to  Matthew Wood a young man (he only hit the big 30 a couple of days after this years awards) who has helped shape the entire UK Affiliate Marketing Industry over the past seven or so years, he and his fine team at Existem do such sterling work. Without Matt and the team events like this and the popular a4uexpo may never have been established.

As you can probably tell by the tone of my humble roundup I loved each and every minute of the night, and am already looking forward to next year.

Only change I would like to see is the smaller affiliates and merchants being honoured in some of the verticals, people who wouldn’t necessarily put themselves up for nomination, how this could be achieved is anybodies guess, food for thought.

The first a4uexpo Europe in Amsterdam was amazing, I knew it would be good but it exceeded my expectations, the venue was ideal, the timetable well structured and the quality of the speakers was of a very high standard. The delegates were naturally of a more international flavour than at the London events however there was still good representation from the UK.

In all I attended a full 12 sessions over the 2 days of the conference, I managed in the main to stick to my timetable the only change I made was the first slot on day two where I ventured into “As Online continues to take its valid slice of the performance cake, what does the future hold for performance advertising in general?” presented by Nicky Iapino, this was by choice I might add not some mis-navigation due to the effects of a heavy night.

Regrets, thats easy I missed a further 7 sessions due to not being able to be in two places at once, however I’m hoping that these will be all available on video at some point.

In general highlights were many and disappointments were few, suffice to say I have a whole host of ideas, from link building to site structure to producing effective content and many other little gems, I have already implemented a couple of things with many more to do, hopefully the rewards will follow.

Changes I’d like to see

• difficult one but maybe a few more minutes between end of lunchtime sessions and start of afternoon sessions
• a way of asking questions without having to use the microphone (some of us are shy) possibly a tear off strip at the bottom of the feedback form.

Highlight of the exhibition hall for me was Conversion Rate Experts who were giving free eyetracking reviews of delegates websites, very illuminating.

I would now like to publicly thank Matthew Wood and his team from a4uevents / Existem for putting on an excellent event and all the speakers, exhibitors, other delegates, back room staff etc for making it a resounding success.

See you all in London in October.