Those of you who work with me and a few of you that don’t are probably aware that my main area is fashion, as you may appreciate there are a lot of fashion merchants out there and its a often a case of me picking the easy options when choosing what to write about, if I have content about a merchant I am more likely to give them prominence than if I have to do my own research and totally write articles from scratch.

Don’t get me wrong I am not against writing stuff from the ground up and probably between 6 and 12 articles daily are all my own work.

So what do I require to push your programme?

In a word CONTENT!!!

Unique content is best and it will push you to the top of the pile, I have a wonderful agency person who sends me 3 unique articles a week for one of the merchants she looks after, consequently 3 articles a week get published for that merchant.

So what kind of stuff am I looking for?

Well the answer is absolutely anything fashion related, short articles work best for me in the 150 – 200 word region.

One article will get you exposure, one a month gets you regular exposure, one a week… etc you get the picture.

Tell me and my users about your brands, your ranges, your new stuff, your best sellers, your clearance department, celebrities that use your products, media attention they have gained, anything really, it is all useful.

If you send me unique content I will use it.

If you send me generic content I may use it.

If you send me nothing I don’t have a starting point.

What else can you do?

Let me know when your products have been on TV or in the papers and magazines, the fresher the better, I got a heads up about a range of products that were featured on a Channel 4 programme recently, so I wrote a short piece about them, it wasn’t fashion incidentally but a health product which I could use on the main fashion site, from the moment I published they literally started flying off the shelves and I know for a fact a lot more publishers than me benefited, as the product was not unique to one merchant, a few more sales were diverted in the direction of the one I promoted thanks to being guided by the agency looking after them.

I have just realised it is a year as of yesterday that I wrote about this very same subject How To Push My Buttons And Get Me To Promote Your Wares just shows not a lot has changed.

A big thank you to everyone who sends me content, has already sent me content and is about to send me content.

Triple whammy today from Blue Chip Vacations (BCV) the specialists in self catering holidays in Devon and Cornwall who have an affiliate programme with Affiliate Window.

First of all their wonderful affiliate manager Elise Newman informed me that I had won a short break at the gorgeous At The Beach apartments in Torcross. Thank you Elise and Blue Chip.

Also today they announced a change in commission structure to 5% of the sale this was previously £20 per lead, a quick check through my stats reveals that this is a significant pay rise, enough to get me pushing the programme even more.

Thirdly BCV now have an affiliate blog, something I have long advocated that all merchants who are serious about affiliate marketing should have and which many of the most successful merchants now do, so check out the Blue Chip Vacations Affiliate Blog today.

I only started promoting BCV after chatting to Elise at A4uexpo in October but my efforts are already starting to produce a decent return, that is what affiliate events are all about, getting merchants and affiliates together and forging business relationships, so anyone who is undecided about going to events, thats includes merchants, affiliates, networks, management companies and agencies get yourselves to as many as you can you may be pleasantly surprised at the impact it has on your business.

Would have called it 100 things I want to do before I die but everyone who makes this type of list does that and also I don’t want to tempt fate by mentioning dying.

1. Live somewhere with a sea view
2. Go skiing (suppose learn to ski should come before this)
3. Tour Africa
4. Ride a tandem (god knows why but a 3 person one like the Goodies had would be cool)
5. Scuba dive
6. Ride in a helicopter
7. Tour Australia
8. Go abseiling
9. Write a book
10. Visit the Falkirk Wheel
11. Learn to ride a horse
12. Go bodyboarding
13. Swim with dolphins
14. Go deep sea fishing
15. Walk the Great Wall of China
16. Visit an active volcano
17. See the Northern Lights
18. Take my mum for a ride in a hot air balloon
19. Be a film extra
20. Fly a microlight aircraft
21. Take a watercolour class
22. Give blood
23. Celebrate Chinese New Year in China
24. Go racing at Happy Valley (Hong Kong)
25. See my great grand children
26. Own a racehorse (had shares in the past but would like at least a quarter not a nostril)
27. Do a charity walk, run or cycle
28. Go dog sledging
29. Drink Guinness in Dublin
30. Learn authentic Chinese cooking
31. Visit the Taj Mahal
32. See a West End Show
33. See a Broadway Show
34. Own a Vineyard
35. Ride an Elephant
36. Go to top of Empire State Building
37. Take a gondola ride in Venice
38. Go to the Carnival in Rio de Janeiro
39. Ride the London Eye
40. Fly through the Grand Canyon
41. Attend the Dubai World Cup (horse racing)
42. Visit Lake Titicaca
43. Enjoy Mexican beer at a beach bar in er Mexico
44. Visit the Las Fallas festival in Valencia
45. Take my Daughters to Lapland
46. Own a broodmare
47. Visit Soaring Dragon Cave (China)
48. Take golf lessons (and if I like it take up the game)
49. Go wine tasting in the Loire Valley
50. Visit the Uluru national park (ayres rock) and explore the none touristy bits
51. Do a firewalk
52. Tackle a Jasperizer at the famous Cap’n Jaspers on the Plymouth Barbican (already done the ½ yard hotdog)
53. Get this list up to 99 complete them and write another one. (this is 53)

No doubt you all get strange emails at times, just received the following via one of my fashion blogs, it starts off OK poor misguided soul thinks I manufacture clothing but the next to last sentence is a classic and I still have tears streaming down my face as I type.

HELLO!

My name is Anat and I own a store.

I really like to import your clothing to Israel.

I think you’ll find it a great new knish.

I find your collections great for our girls and boys!!!

I must explain, that the store is an On-line department store.

We also host Sushi parties for girls between the age of 15-22. where we sell the goods.

Our website is currently in process but I will be more
then happy to send you the link when it’s done.

Another year, another chance
To start our lives anew;
This time we’ll leap old barriers
To have a real breakthrough.

We’ll take one little step
And then we’ll take one more,
Our unlimited potential
We’ll totally explore.

We’ll show off all our talents
Everyone will be inspired;
(Hmm…while I’m writing this,
I’m getting very tired.)

We’ll give up all bad habits;
We’ll read and learn a lot,
All our goals will be accomplished,
Sigh…or maybe not.

Oh well, Happy New Year anyway!

By Joanna Fuchs