Archive for the ‘General’ Category

Many of my compatriots have posted on their blogs reflecting on the last decade or year and very good reading it is too here are some of them:

For me this is not a time for reflection, the Noughties were ok to me well actually a bit of a rollercoaster ride, however, as one top astrologer put it on New Years Day, they have tweeted their last tweet and updated facebook for the last time, and you cant phone, text, email or skype them, they are gone forever.

Now looking forward to the Teenies (is that the accepted term?) what will they bring, undoubtedly for all of us, a whole world of new changes and challenges on so many levels both personally and professionally.

On a professional level I am going to start by building on the foundations our dear friend the Noughties left behind, 2009 was all about consolidation, I ended the year spending 90% of my time on the few sites bringing in the majority of my revenue rather than wasting time on dead ducks.

The main focus this year will be on building up the brand of Fashion Style You which is now over 2.5 years old and steadily growing month on month (google willing).

Aside from that I am going to remain flexible while continuing other projects and collaborations which have proved fruitful in the past I will also be looking for new opportunities, possibly selling a few sites but above all moving forward.

Alexa Clickstream

For a long time now it has been wise to treat any stats provided by Alexa with a pinch of salt therefore I don’t visit very often however I was there the other day and noticed for the first time the Clickstream tab and was mildly surprised and intrigued by what it revealed:

Upstream Sites

Percent of total visits to keithbond.co.uk preceded by a visit to the upstream site.

Downstream Sites

Percent of total visits to keithbond.co.uk followed by a visit to the downstream site.

Interesting that 24% of my traffic (according to Alexa) comes via Easy Content Units, obviously due to the two wordpress plugins I developed which can be used with them, more suprising is that 10% of traffic comes from Twitter.

Not quite sure how the downstream is calculated but I suspect it is a combination of both click throughs and browser bookmarks, the bottom stat caught my eye

as 2.78% of the Webaffiliate upstream comes from this site (cheers Chris for the mutual support).

The accuracy of these statistics is open to question but it did give me a geeky half hour while I played with them.

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  • Those of you who work with me and a few of you that don’t are probably aware that my main area is fashion, as you may appreciate there are a lot of fashion merchants out there and its a often a case of me picking the easy options when choosing what to write about, if I have content about a merchant I am more likely to give them prominence than if I have to do my own research and totally write articles from scratch.

    Don’t get me wrong I am not against writing stuff from the ground up and probably between 6 and 12 articles daily are all my own work.

    So what do I require to push your programme?

    In a word CONTENT!!!

    Unique content is best and it will push you to the top of the pile, I have a wonderful agency person who sends me 3 unique articles a week for one of the merchants she looks after, consequently 3 articles a week get published for that merchant.

    So what kind of stuff am I looking for?

    Well the answer is absolutely anything fashion related, short articles work best for me in the 150 – 200 word region.

    One article will get you exposure, one a month gets you regular exposure, one a week… etc you get the picture.

    Tell me and my users about your brands, your ranges, your new stuff, your best sellers, your clearance department, celebrities that use your products, media attention they have gained, anything really, it is all useful.

    If you send me unique content I will use it.

    If you send me generic content I may use it.

    If you send me nothing I don’t have a starting point.

    What else can you do?

    Let me know when your products have been on TV or in the papers and magazines, the fresher the better, I got a heads up about a range of products that were featured on a Channel 4 programme recently, so I wrote a short piece about them, it wasn’t fashion incidentally but a health product which I could use on the main fashion site, from the moment I published they literally started flying off the shelves and I know for a fact a lot more publishers than me benefited, as the product was not unique to one merchant, a few more sales were diverted in the direction of the one I promoted thanks to being guided by the agency looking after them.

    I have just realised it is a year as of yesterday that I wrote about this very same subject How To Push My Buttons And Get Me To Promote Your Wares just shows not a lot has changed.

    A big thank you to everyone who sends me content, has already sent me content and is about to send me content.

    Triple whammy today from Blue Chip Vacations (BCV) the specialists in self catering holidays in Devon and Cornwall who have an affiliate programme with Affiliate Window.

    First of all their wonderful affiliate manager Elise Newman informed me that I had won a short break at the gorgeous At The Beach apartments in Torcross. Thank you Elise and Blue Chip.

    Also today they announced a change in commission structure to 5% of the sale this was previously £20 per lead, a quick check through my stats reveals that this is a significant pay rise, enough to get me pushing the programme even more.

    Thirdly BCV now have an affiliate blog, something I have long advocated that all merchants who are serious about affiliate marketing should have and which many of the most successful merchants now do, so check out the Blue Chip Vacations Affiliate Blog today.

    I only started promoting BCV after chatting to Elise at A4uexpo in October but my efforts are already starting to produce a decent return, that is what affiliate events are all about, getting merchants and affiliates together and forging business relationships, so anyone who is undecided about going to events, thats includes merchants, affiliates, networks, management companies and agencies get yourselves to as many as you can you may be pleasantly surprised at the impact it has on your business.

    Would have called it 100 things I want to do before I die but everyone who makes this type of list does that and also I don’t want to tempt fate by mentioning dying.

    1. Live somewhere with a sea view
    2. Go skiing (suppose learn to ski should come before this)
    3. Tour Africa
    4. Ride a tandem (god knows why but a 3 person one like the Goodies had would be cool)
    5. Scuba dive
    6. Ride in a helicopter
    7. Tour Australia
    8. Go abseiling
    9. Write a book
    10. Visit the Falkirk Wheel
    11. Learn to ride a horse
    12. Go bodyboarding
    13. Swim with dolphins
    14. Go deep sea fishing
    15. Walk the Great Wall of China
    16. Visit an active volcano
    17. See the Northern Lights
    18. Take my mum for a ride in a hot air balloon
    19. Be a film extra
    20. Fly a microlight aircraft
    21. Take a watercolour class
    22. Give blood
    23. Celebrate Chinese New Year in China
    24. Go racing at Happy Valley (Hong Kong)
    25. See my great grand children
    26. Own a racehorse (had shares in the past but would like at least a quarter not a nostril)
    27. Do a charity walk, run or cycle
    28. Go dog sledging
    29. Drink Guinness in Dublin
    30. Learn authentic Chinese cooking
    31. Visit the Taj Mahal
    32. See a West End Show
    33. See a Broadway Show
    34. Own a Vineyard
    35. Ride an Elephant
    36. Go to top of Empire State Building
    37. Take a gondola ride in Venice
    38. Go to the Carnival in Rio de Janeiro
    39. Ride the London Eye
    40. Fly through the Grand Canyon
    41. Attend the Dubai World Cup (horse racing)
    42. Visit Lake Titicaca
    43. Enjoy Mexican beer at a beach bar in er Mexico
    44. Visit the Las Fallas festival in Valencia
    45. Take my Daughters to Lapland
    46. Own a broodmare
    47. Visit Soaring Dragon Cave (China)
    48. Take golf lessons (and if I like it take up the game)
    49. Go wine tasting in the Loire Valley
    50. Visit the Uluru national park (ayres rock) and explore the none touristy bits
    51. Do a firewalk
    52. Tackle a Jasperizer at the famous Cap’n Jaspers on the Plymouth Barbican (already done the ½ yard hotdog)
    53. Get this list up to 99 complete them and write another one. (this is 53)
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