28 Jan
As an Affiliate my preferred method of delivering traffic to my merchant partners is by search engine optimisation (SEO) however I am the first to admit that SEO is an area in which I’m not particularly adept so unfortunately in order to scrape a living I’m forced to rely heavily on pay per click (PPC).
I would estimate that my annual turnover from Affiliate Marketing is generated 20% from SEO and 80% from PPC it is my aim in 2007 to attempt to bring the figures a lot closer together ultimately a complete reversal would be ideal.
As a starting point for my shift of focus let us take a look at the positive and negative aspects of SEO and PPC.
SEO Positives
SEO Negatives
PPC Positives
PPC Negatives
Hmmm that’s enough pros and cons to be going on with and it looks like i’m going to have my work cut out over the coming months, if you have anything to add or a bit of SEO advice please get in touch.

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