Axel Springer and PubliGroupe conjointly have bought a 50.1% share of Digital Window Ltd the parent company of Affiliate Window one of the leading UK affiliate networks, which is the largest European market for performance based internet marketing.

This acquisition strengthens the position of  Axel Springer and PubliGroupe in the online marketing sector as the the two companies already jointly own the German based internet services provider Zanox.

Kevin Brown, founder and CEO of Digital Window Ltd, who will continue to manage the company, announced:

“I am delighted to partner with Axel Springer and PubliGroupe, two of the most successful European media companies. Working together will create some fantastic opportunities for Digital Window, which my team and I are very excited about.”

I am certain that this acquisition is very positive for UK affiliate marketing as a whole and that Digital Window will continue to go from strength to strength.

This move is not entirely out of the blue and it continues the theme of consolidation within the industry most notably when Buy.at was acquired by AOL in February 2008. Incidentally AOL have recently announced that they are dropping the Buy.at and Platform-A brand names, hopefully Axel Springer and PubliGroupe will not do the same to Digital Window and Affiliate Window.

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