Writing unique content

One question I often get asked by newcomers is how do I write unique content, sometimes this question comes after they have been penalised by the search engines for duplicate content.

There is no definitive answer however here is one method I have been known to use.

Take the content that you are sent by merchants and networks in newsletters and make it your own, for example checking recent emails one merchant had some copy which included the following paragraph:

Waiting for the Christmas rush, take care of your customers and give them great opportunities to start their Christmas shopping the best way!

Now I could just reproduce that on my web page however it is highly likely this may be done by several affiliates, also it may be on the merchant website and possibly even posted on a forum and published in a blog (well it is now), Google will eventually get round to indexing many of these very similar pages and there is no guarantee which one it will chose as original source. Best thing to do if you want to use this content is rewrite it and make it your own, here is (in true Blue Peter tradition) one I made earlier:

Expecting Christmas shopping to go ballistic, look after your clients by giving them plenty of fantastic chances to begin buying gifts in the easiest possible way.

You can take as much or little time as you like doing this but the end result is a piece of unique content which is your very own to publish on your website.

Now don’t get me wrong, I’m not literary wizard with an extensive vocabulary I use the tools available, my bible is the Oxford Dictionary and Thesaurus, I also use a number of online Thesauruses, and when in a hurry its often easiest to google a word as you get this in the blue bar at the top of the page:

Results 1 - 10 of about 19,500,000 for Thesaurus [definition] with Safesearch on. (0.21 seconds)

Click on [definition] to get a hat full of ideas.

Hope this gives you a starter for ten on content writing, quick tip before I finish, remember to pepper the content with the keywords you want the page to rank for, pointless writing a page about ‘bionic snowmen’ if you forget to add ‘bionic snowmen’ somewhere in the copy.

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