Managing PPC – a merchants viewpoint

Often when you see articles about PPC (pay per click advertising) they are written by someone with an agenda, either an affiliate talking up his (or her) ability or an agency advocating that their service only way to manage PPC, it comes as a refreshing change to read Affiliates vs the PPC agency- managing the two from a merchant’s perspective by Naomi Brown of Firebox.com who broaches the subject from a merchant perspective.

The article discusses the difficulties and advantages of working with both affiliates and PPC agencies together, and offers useful advice for other merchants who may want to go down this route as well as some excellent tips for affiliates who may wish to promote the merchant using their own ppc campaigns.