Comments on: Merchant 404 Pages – Get Creative and Increase sales http://www.keithbond.co.uk/merchant-404-pages-get-creative-and-increase-sales/ UK Affiliate Marketing Thu, 04 Mar 2010 12:58:23 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Richard Longhurst http://www.keithbond.co.uk/merchant-404-pages-get-creative-and-increase-sales/comment-page-1/#comment-4028 Richard Longhurst Thu, 13 Nov 2008 22:58:36 +0000 http://www.keithbond.co.uk/?p=130#comment-4028 Yes, good idea and not difficult to do - we do it on LoveHoney with all our discontinued products like this: http://www.lovehoney.co.uk/product.cfm?p=648 But then some merchants have enough problems dealing with current products let alone worrying about old ones. ;-) Yes, good idea and not difficult to do – we do it on LoveHoney with all our discontinued products like this: http://www.lovehoney.co.uk/product.cfm?p=648

But then some merchants have enough problems dealing with current products let alone worrying about old ones. ;-)

]]> By: Fraser Edwards http://www.keithbond.co.uk/merchant-404-pages-get-creative-and-increase-sales/comment-page-1/#comment-2629 Fraser Edwards Fri, 29 Aug 2008 10:26:22 +0000 http://www.keithbond.co.uk/?p=130#comment-2629 Good post Keith and it's something that is often missed. I think merchants can get even more creative too and turn the error into an opportunity i.e. "We are sorry but the product you are looking for is currently not available, however here are some similar items and here is a 5% discount voucher to apologise" Good post Keith and it’s something that is often missed. I think merchants can get even more creative too and turn the error into an opportunity i.e.

“We are sorry but the product you are looking for is currently not available,

however here are some similar items and here is a 5% discount voucher to apologise”

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