Merchants make the most of your traffic and nail that sale

Author: Keith

11 Nov

Only 40 or so days left of what is widely predicted to be the biggest online spending spree ever so if you are an online retailer make sure you get your fair share of the bootee.

Make it easy for your customers to buy from you…

I realise as an affiliate its not my place to teach merchants how to do their jobs however as a shopper who buys a fair bit over the internet I’d like to make a few suggestions.

Ensure that your shopping cart process is not too complicated. Christmas is probably the wrong time for usability testing but grab a random person and ask them to buy something.
Make sure ALL your payment methods work, you can guarantee the one method on the blink is the one everyone is trying to use
Do you really need your customers to register. Christmas is a time of impulse buying and many customers will never ever return, insist on them registering and you may just drive them away, no need to switch off registration completely, just offer a quick checkout route.
Make the most of your 404 and search traffic. If a user arrives at a page on your site which doesn’t exist or looks for a product you don’t sell, give them a few suggestions rather than a blank page to stare at.
Remember to up sell to your customers. Make suggestions which compliment the original purchase, McDonalds do it (you want large fries with that) and online Amazon are the masters of the up sell with every page having “Frequently Bought Together” and “Customers Who Bought This Item Also Bought”