23 Nov
Commission leakage has always been around but it used to be a bit more subtle like a mile high flashing free phone number, now some retailers have plumbed new depths in the bid to avoid paying commissions.
On the back of the news from certain mobile phone outlets that any iPhones sold via affiliate links if copy has not been approved will not be eligible for commission, (come on what if we are simply promoting something else and the customer buys one by mistake), we are now seeing the worrying trend from some big name electrical retailers that no commission will be paid on the Wii console.
Imagine if it happened in a high street store.
Manager “Have you got a minute Jones?”
Jones “Certainly sir”
Manager “I’m afraid you won’t be getting paid for the last half hour while you served that last gentleman”
Jones “Why is that Sir? the customer purchased an Apple iPhone (or Wii)”
Manager “Well you see Jones he came into the shop through the wrong door”
I’m sure you agree that there would be total uproar, mutiny in the ranks, so why on earth should it be allowed to happen in affiliate marketing?
If you came here looking for a Wii stockist Amazon had some last time I looked.
Popularity: 75% [?]



3 Responses for "Merchants taking the Wii where will it end?"
Agree, but Tradedoubler and Affiliate Window won’t want to upset thier blue chip clients and the big publishers are unlikely to be open in support.
Hi Anon
The networks should be sticking up for affiliates after all it affects their override too, Affiliate Marketing has for a long time been a legitimate marketing channel yet time and time again the affiliates are the whipping boys.
Don’t get me wrong mind there are plenty of merchants that treat affiliates fairly and more than fairly such as Prezzybox, Buyagift and numerous others, they understand the strengths of the affiliate channel.
Oh as for the bigger affiliates not being open in support take a look at this thread on Affiliates4u http://www.affiliates4u.com/forums/affiliate-window/69101-pc-world-nintendo-wii-commission-update.html at least 1 major affiliate hasn’t been shy about making his opinion felt.
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