10 Oct
Just a quick post of my schedule for next weeks a4uExpo in London. Purely for selfish reasons so I can print it off.
11.30 Taxi > Darlington Station
12.02pm – Train > London Kings Cross, not taking laptop so reading The Shadow in The Wind by Carlos Ruiz Zafon
2.44pm – Underground & Dlr > Custom House Excel
Hopefully Check in to Custom House Hotel by 4pm find a friend or 2 and possibly get food in upstairs bar at the Fox 5.30- 6pm ish
7pm Ignite Pre-Show Networking Event at Novotel catch up time with lots of great people, plus most importantly pick up expo badge, this could mean an extra hour in bed on Tuesday Morning.
A great day in store
) Heres what I intend seeing any blanks I will decide on later
09:15 – 10:15 Platinum 5/6/7 SEO Strategies To Make A Splash! Dave Naylor
10:30 – 11:30 Platinum 5/6/7 Meet The Search Engines Q&A Matthew Trewhella, Google – Dan Cohen, Microsoft – TBA, Yahoo!
12:00 – 13:00 Platinum 4 The Affiliate Doctors Live! Kieron Donoghue – Chris Garrett – Duncan Jennings – Dixon Jones
14:30 – 15:30 Platinum 3 Beyond Link Bait: Getting Authoritative Mentions Online - Dixon Jones – Kelvin Newman – Jon Myers (Moderator)
16:00 – 17:00 Platinum 5/6/7 Advanced Site Architecture And Product Feed SEO Judith Lewis – at a4uExpo Europe I unfortunately missed Judith’s talk but heard some great feedback about it so if there is only one session I see at this years expo this is it. (Sorry Nadeem I’ll catch up with yours by video)
Evening at the o2 food first then Breakout Party at the Inc Club from 9pm
Another awesome day of education meetings and networking.
11:00 – 12:00 Platinum 5/6/7 Barriers to Conversion & Discovering Untapped Opportunities With Analytics – Joanna Butler – Will Critchlow Lisa Myers
12:15 – 13:15 Platinum 5/6/7 Beat Your Merchants At Their Own Game Ben Jesson & Dr Karl Blanks – I make no secret of the fact I admire the work of Ben and Karl of Conversion Rate Experts, so this is undoubtedly my must see session of day 2
13:30 – 14:15 Platinum 3 Regulation, Promotion and Education – What Can The IAB Affiliate Council Do For You? Matt Bailey, i-level – Daniel Powel, Commision Junction – Dan Thut, Qua Media - Julia Stent, Vodafone
16:00 – 17:00 Platinum 5/6/7 Conversion is King! Gary Beal
17:15 – 18:00 Platinum 5/6/7 How to Build the Best Performing Email Database - Trine Buus – Email is an area that I have never managed to do anymore than scratch the surface hopefully this will open a whole new world for me.
Wednesday finishes with Fish n Chips at the Networking Drinks, Hot Buffet & Ice Party! in the Fox.
That wraps things up just need to remember to get back to Kings Cross for my 1pm Train on Thursday.
Apologies in advance to anyone I know who is doing at talk at the same time as the sessions I have planned but if you doing one when I’m free give me a shout and if I dont have a meeting scheduled I’ll pop along.
If you my dear reader is planning to attend the expo please stop me and say hi.






2 Responses for "My Schedule – a4uExpo London 2009"
I was really hoping to find the time to get myself along to this – especially considering I live in London and managed to miss Ad:tech (which was also on my doorstep).
Doesn’t look like I’m going to be able to though. Shame, I’ve heard good things about this conference.
Turning my attention to Affiliate Summit West instead. Have a good one!
Thanks for the commentary. I’m going through the agenda myself so I don’t waste anytime time tomorrow.
As for the Nadeem vs Judith talks, it’s a tough one. I would have loved to attend both, but not having that option, I think I’ll go to Nadeem’s. I’ll find you to compare notes after!
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