Paid On Results Basket Data Report – a useful research tool

I have mentioned in these two articles some of the ways I beat bloggers block, Wagging The Long Tail For Blogging Ideas and 5 Ways To Beat Bloggers Block.

Another great research tool one which looks at historic orders is the Paid On Results Basket Data Report, here is a quick overview.

Log onto your POR account and click Basket Data in the reports menu and you get a report something like this.

Hovering over the title of the product gives a thumbnail pic and some product data.

Clicking the product title reveals a sub-menu:

• View monthly performance for this product
• Visit the Merchants website
• Create Product Links

Options 2 & 3 are self explanatory click option 1 reveals yet another useful report:

Suffice to say all this data is excellent, it reveals the type of product that is selling, this in turn poses several questions:

• do I promote the best sellers more?
• should I try and increase the exposure I give to other products?
• are the best sellers products I have written most about?
• why is x product not selling even though I spent a lot of time and effort pushing it?

etc etc, hopefully you get the picture and I’m sure you will come up with many questions and ideas of your own that can be generated from this extremely useful tool.

While the POR Basket Data Report is a powerful tool not enough merchants are using it, so far you can get reports for:

• Dead Good Undies
• Ducti
• Everything But The Music
• Freemans
• Grattan
• HQhair
• Kaleidoscope
• Magscriber
• Miller Brothers
• Millet Sports
• Pressies 4 Princesses
• Prezzy Box
• QED-uk
• RedSave
• The Funky Hair Group

I hope a few more merchants realise its worth in the near future.