As special occasions go you would be hard pushed to beat the glitz and the glamour of the A4uAwards held on Tuesday 2nd June at London’s Park Lane Hilton.

The UK affiliate marketing industry was well represented across all sectors, and everyone was done up to the nines, which proves that even us “grubby affiliates” do on occasion scrub up well.

I had the honour of being invited to the event by DFDS Seaways, so a big thank you to my hosts Andrew Cooper and Tom Fotheringham.

Basically this article is a whole bunch of plaudits, the venue was excellent, the meal was adequate, catering for 500 is never going to be the same as individual attention in a Michelin star restaurant.

The entertainment was great, and the awards themselves well presented.

Of course the company was fabulous so many good friends and acquaintances packed together in one room to applaud and honour the best of the best.

While all the awards are worthy of our fine industry and the winners richly deserving, my particular favourites  are the Publishers’ Choice Awards and Community Choice Awards which were voted for only by members of affiliates4u, my bias toward these awards comes from the fact that many of the winners, highly commended and indeed nominees are very dear friends of mine.

Publishers’ Choice Awards

Publishers’ Choice of Affiliate Network

Winner: Affiliate Window

Highly Commended: DGM

Publishers’ Choice of Account Manager

Winner: Hannah Swift (Existem A.M.)

Highly Commended: Julie Wood (Affiliate Window) & Agnieszka Marchewka (buy.at / Platform A)

Publisher’s Choice of Affiliate Manager 2009

Winner: Chris Clarkson (sunshine.co.uk)

Highly Commended: Naomi Brown (Firebox)

Community Choice Awards

Affiliate Management Agency of 2009

Winner: Existem Affiliate Management

Highly Commended: Azam Marketing

Affiliate Marketing Blog of 2009

Winner: Kirsty McCubbin (affiliatestuff.co.uk)

Highly Commended: Lee McCoy (leemccoy.co.uk)

Congratulations to each and every one of you.

The full list of awards and winners can be found here

Finally massive congratulations must go to  Matthew Wood a young man (he only hit the big 30 a couple of days after this years awards) who has helped shape the entire UK Affiliate Marketing Industry over the past seven or so years, he and his fine team at Existem do such sterling work. Without Matt and the team events like this and the popular a4uexpo may never have been established.

As you can probably tell by the tone of my humble roundup I loved each and every minute of the night, and am already looking forward to next year.

Only change I would like to see is the smaller affiliates and merchants being honoured in some of the verticals, people who wouldn’t necessarily put themselves up for nomination, how this could be achieved is anybodies guess, food for thought.

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