Comments on: SEO and PPC Positives and Negatives http://www.keithbond.co.uk/seo-and-ppc-positives-and-negatives/ UK Affiliate Marketing Wed, 08 Sep 2010 14:45:59 +0000 hourly 1 http://wordpress.org/?v=3.0 By: BB from Kruse Internet Services http://www.keithbond.co.uk/seo-and-ppc-positives-and-negatives/comment-page-1/#comment-7219 BB from Kruse Internet Services Tue, 17 Mar 2009 12:25:37 +0000 http://www.keithbond.co.uk/blog/ppc/seo-and-ppc-positives-and-negatives/#comment-7219 SEO results, once gained, have a great deal more permanence than anything you might get from PPC. PPC, you keep paying and paying and paying. Good SEO, on-page optimisation, you only have to pay for it once, it will stand you in good stead for years and the effects will improve with time if it's done properly. I think a lot of people eschew on-page in favour of links because with links, you get a sexy number you can show to a client; "!Hey look, we got you this many" but with on-page, it can look like you've done nothing at all. You have to develop trust between yourself and the client, that's tricky to do sometimes and I suspect it's a bit boring to write articles about, that's why you don't hear a lot about that aspect. BB SEO results, once gained, have a great deal more permanence than anything you might get from PPC. PPC, you keep paying and paying and paying. Good SEO, on-page optimisation, you only have to pay for it once, it will stand you in good stead for years and the effects will improve with time if it’s done properly. I think a lot of people eschew on-page in favour of links because with links, you get a sexy number you can show to a client; “!Hey look, we got you this many” but with on-page, it can look like you’ve done nothing at all. You have to develop trust between yourself and the client, that’s tricky to do sometimes and I suspect it’s a bit boring to write articles about, that’s why you don’t hear a lot about that aspect.

BB

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