So just who is bidding on your brand?
Author: Keith2 Dec
Nice healthy debate going on over at the a4uforum at the moment regarding brand bidding plus generics got me thinking there must be an easy way to see all the advertisements for a specific keyword / phrase a bit of a dig round proved I wasn’t wrong. Google have a great tool that reveals every ad for a specific search term even if bids are set so low they don’t actually trigger on serps listings check it out here or use the box below.
Here is what google has to say about what these results reveal:
Google shows “Sponsored Links” from our advertising network in the right-hand column of the search results page (and sometimes also in a colored box above of the search results). If you click More Sponsored Links below the listings on the right side of a search results page, our Ad Search engine compares your search terms to the ads in our network, and then provides you with a page showing all ads that match your keywords.This feature makes it easier for users to search through our entire ad inventory for relevant matches to their search terms. It also makes it easier for advertisers to view their ads.
Have a play its certainly very enlightening.
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3 Responses for "So just who is bidding on your brand?"
Google’s tool like so many of their products is flawed
, well not “flawed” I guess but not precise enough to be of the use it could be if it worked accurately lol.. bit like the keyword tool, it gives you an indicator of volumes but only very rough ballpark which vary in accuracy from ok to hopeless.
The sponsored ads link shows you who’s ads are triggered on keywords even if they aren’t actually being currently shown … which is fine but how many affiliates out there actually disable a keyword if the bid request is too high.. they just leave them, so over time many affiliates have keywords “live” but not actually doing anything.. and they forget about them.
You also have to physically go on to google and check to see what’s happening, I can assure you post 530pm and weekends are a different landscape on many brand terms! so looking at 2pm on a wednesday and seeing your brand clear is no indicator of being abuse free.
Search on google for “virgin credit card” then search on the sponsored ads tool .. the difference when I looked was 25 ads, I saw 6 live on google and 31 on the tool.. it’s of use for a rough idea I guess but not actually useable on a daily basis for actually seeing what’s happening today, yesterday etc.
There are a couple of keyword monitoring tools out there (ok it’s shameless plug time) which will monitor and record your brand/keywords for prices varying from a couple of hundred pounds to several thousand pounds so if as a merchant you are really serious about protecting your brand/product keywords then using a specialised system would work better for you when taking into account the time saving, undue commissions and network overrides you’ll save, not to mention the ability to see adcopy archived hourly for the last few months etc.
The search landscape will continue to evolve, some affiliates will sadly continue looking to get around T&C’s on a daily basis so if you are serious about your brand you do need to ensure that it’s being promoted and used how you would like it to be.
Yes Shane I couldn’t agree more that the tool is flawed, however it does give an indication who is or has been targeting certain key words / phrases.
Hi Keith,
I thought I would say thanks for this – it falls into a question a number of our clients ask us about competitors using their name etc so some of your readers may be interested.
Affiliate marketing is not the only place that brand bidding has an effect – in the PR industry we are seeing more and more problems occuring with what seem to be “fake” sites but they are really affiliates generating traffic.
Anyway – I’m glad to of found your blog and will be checking you out again much more in future.
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