It has been a busy week since a4uexpo, I managed to get my workload ahead of schedule before the event and a good job too as since getting back with my head buzzing with new ideas I have hardly had time to catch my breath.
So what have I done, well obviously my established sites take precedence so have been publishing lots of content for them, thanks for everyone who sends me articles it saves so much time and gets you more exposure too.
Some of the other things I’ve been up to come as a direct result of being at the a4uexpo here are a few of them.
One of the first things that Joost de Valk said in his presentation on wordpress SEO was that an RSS button cannot be big enough, so I am putting that to the test.
Also on various blogs I am implementing some of the wordpress plugins that Joost suggested.
Next up decided it prudent to test the Sunpress plugin that Sunshine have developed so have put it on an old European Holiday site of mine many thanks to James Zielinski for his hard work getting the search function running for me.
Also I am planning yet another new site specifically working with another merchant whose affiliate manager I had a good chat with at the expo, seems I have been an affiliate of theirs for a while, in all honesty I had not even put up a link, so I have redressed that situation and the sales have started coming, this would never have happened if this particular affiliate manager hadn’t been at a4uexpo.
Now I am working through my notes that I made at the expo lots of things still to do, some of the notes seem a bit disjointed but happily Matt Wood and the Existem events team have made most of the a4uexpo Presentations Now Available on SlideShare, which serves as a refresher, and has given me chance to check out some of the things I missed.
Now as if that isn’t enough to be going on with Ben Jesson and Dr Karl Blanks of Conversion Rates Experts, regular readers will know Iam a real fan of their work, have published a fabulous article on their blog 14 free tools that reveal why people abandon your website, so that has given me a stack of other things to do.
So over to you, What have you done since a4uexpo?
“Matt Wood and his team from Existem … certainly raised the bar”, however I am confident that with a4uexpo 2008 they will rise to the challenge and put on an event that is even bigger and better than this masterpiece.
I wrote that paragraph just after a4uexpo 2007 and it has to be said I was not disappointed, a4uexpo 2008 the Affiliate Marketing Conference and Exhibition was absolutely awesome in every department.
Highlights were many, it was great to see a higher proportion of merchants about, both as delegates and exhibitors, the social side as always was great nice to cement old friendships, and forge new ones, over a couple of drinks.
I wasn’t disappointed at all by the sessions that I highlighted in my article last week:
Other sessions I was particularly pleased to have attended were:
Other Sessions I would have liked to have seen but couldn’t be in 2 places at once include:
Hopefully I can pick up Video or slides from these presentations.
All in all a4uexpo 2008 was a tremendous success, I’m sat at home now with a million fresh ideas wondering just how I’m going to find time to implement them all, I have more than enough to keep myself busy until next years events, but that said a4uexpo 2009 can’t come round quick enough, bring it on.
Dates for your diary A4uexpo 2009
Amsterdam 28th and 29th April 2009
London 14th and 15th October 2009
A4uexpo 2008 is almost upon us and I cant wait, here is just some of what I am looking forward to.
Monday 13th October
A4uexpo 2008 day -1 the Ignite Party in the Upper Deck bar at the Novotel Hotel, ExCeL from 7pm, a great opportunity to catch up with friends in the industry over a few cheeky beers and the added bonus of being able to collect my conference pass which saves time for Tuesday possibly equating to an extra ½ hours sleep.
Tuesday 14th October
11:00 – 12:00 WORDPRESS SEO AND OPTIMISATION STRATEGIES – speaker Joost De Valk.
As around 90% of my income comes via my blogging efforts this hopefully will tell me where I’m getting it right and where I’m getting it wrong and most importantly what I can do to improve.
14:00 – 15:00 SO YOU DON’T DO TRAVEL? – speakers Chris Clarkson and Alan Gilmour.
Short lunch break on day one for me, Chris Clarkson and Alan Gilmour launch the sunshine.co.uk Top Secret Project, a revolutionary new tool for affiliates, if everything else Sunshine have done since they launched their affiliate program is anything to go by this is sure to be mind blowing and I am convinced it will put my haphazard attempts at being a travel affiliate back on track.
Wednesday 15th October
12:30 – 13:30 HOW TO INCREASE CONVERSIONS: A NEW APPROACH, BASED ON PSYCHOLOGICAL METHODS – speakers Dr Karl Blanks and Ben Jesson
The highlight of a4uexpo 2007 for was the session that these guys did and if this is anywhere near as good it will keep me in ideas and strategies for months.
On both days there are a couple of other interesting looking sessions which I may well pop into but I don’t want to plan too much ahead and end up all sessioned out. The ones mentioned above are ones I do not intend missing.
Highlight of a4uexpo 2007
I mentioned above how much I enjoyed the session by Dr Karl Blanks and Ben Jesson so here is a video of it enjoy.