One statistic that is sorely missing from the reports of most of the affiliate networks that I use is where the traffic I am sending originates from.

Affiliate Window have today launched a report which addresses that issue, the Click Ref Report shows exactly which links your users have clicked on.

Here is an snapshot of the report taken from my stats today.

Merchant Id Program Name Click Ref Clicks
1911 Lastseason.com trafficpeople 5
1828 Peacocks n/a 4
1249 www.my-wardrobe.com vuk 3
182 Needapresent.com vukhalfdel 3
1586 Travelodge vuksale 2
1911 Lastseason.com trafficpeoplesilktop 2
771 PetPlanet.co.uk Ltd vuk 2
1911 Lastseason.com trafficpeopleREDCat 2
564 Noflysonus Affliction 1
896 Online Golf n/a 1
1465 Truffle Shuffle 80s Clothing Ltd n/a 1
1320 Hotter Shoes n/a 1
2049 Stand-Out.net fsyDuckandcover 1
1402 Marks and Spencer fsyshirtdress 1

So what does this report tell me?

Basically its letting me know which links are generating traffic, most notable for me in this small sample is the fact that the article I wrote this morning about the brand ‘Traffic People’ linking to ‘Lastseason.com’ has generated traffic from three separate links.

Using the Click Ref Report

To use this report simply append &clickref=YOURCLICKREF to the end of your links like so:

http://www.awin1.com/awclick.php?mid=3&id=45628&clickref=YOURCLICKREF

Could the report be improved?

Awin admitted themseves that this is just a basic report, see article on affiliates4u.com New Click Ref Report, and that it would be built upon, what I would like to see included is a referring url for the click and a direct link into the Link Performance report (with link back via clicks column of that report).

All in all a big thumbs up to Affiliate Window, I really like this report but eagerly anticipate the next version.

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