There has been a lot of negativity of late surrounding UK Affiliate Marketing so taking inspiration from Jason Dale’s article I’m going to Accentuate The Positive - Eliminate The Negative.

What I am going to do is take a few recent and ongoing issues and flip them over.

  1. :( Next and others dropping commissions … FLIP … :) Other merchants raising commissions notably EBTM and Attractiontix spring to mind.
  2. :( Uplifted Lingerie go bust (excuse the pun) leaving a stack of unpaid commissions … FLIP … :) Webgains to pay outstanding Uplifted commissions from their own funds, something they also did when CD Wow had problems.
  3. :( Argos paying a paltry insulting 25p for click and collect … FLIP … :) Comet see the value of the affiliate sales channel and pay 3.5% on click and collect.
  4. :( Next leaving Affiliate Window … FLIP … :) AffiliateWindow in association with Equator launch the Bhs (British Home Stores) affiliate program paying 8% until 1st of May and 5% thereafter.
  5. Dixons and others paying 0% on some lines … FLIP … :) Do some work boys and girls and take a look around plenty of merchants pay decent commissions on all these lines.

So you see it ain’t all bad in Affiliate Marketing, every cloud has a silver lining ;)

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