The Flip Side – It Ain’t All Bad In Affiliate Marketing

There has been a lot of negativity of late surrounding UK Affiliate Marketing so taking inspiration from Jason Dale‘s article I’m going to Accentuate The Positive – Eliminate The Negative.

What I am going to do is take a few recent and ongoing issues and flip them over.

1. Next and others dropping commissions … FLIP … Other merchants raising commissions notably EBTM and Attractiontix spring to mind.
2. Uplifted Lingerie go bust (excuse the pun) leaving a stack of unpaid commissions … FLIP … Webgains to pay outstanding Uplifted commissions from their own funds, something they also did when CD Wow had problems.
3. Argos paying a paltry insulting 25p for click and collect … FLIP … Comet see the value of the affiliate sales channel and pay 3.5% on click and collect.
4. Next leaving Affiliate Window … FLIP … AffiliateWindow in association with Equator launch the Bhs (British Home Stores) affiliate program paying 8% until 1st of May and 5% thereafter.
5. Dixons and others paying 0% on some lines … FLIP … Do some work boys and girls and take a look around plenty of merchants pay decent commissions on all these lines.

So you see it ain’t all bad in Affiliate Marketing, every cloud has a silver lining