Why I dislike graphical emails

I like content to be sent to me by merchants, all content is good, if its not unique I am getting pretty adept at rewriting it, however when I receive an email and all the text is included in a graphic it poses problems, I can’t cut and paste into my word processor to do the rewrite, which often means no matter how good the product I don’t get round to writing about it.

Don’t get me wrong pictures in emails are great, they stand out and get noticed however when…

… there is nothing I can use as a base of an article.

So merchants if you like your shiny graphical emails thats cool, but if you can send  out a text version too you may get more promotion.

OK yeah some affiliates will just copy and paste the content as is on to their websites and say job done, but the true content affiliates will say “hey I can use this”, a rewrite (thats what the thesaurus is for) and a bit of embellishment and hey presto a piece of fairly unique content.